Recognized as one of Entrepreneur Magazine’s "100 Brilliant Ideas of 2010" and celebrated as one of New York Magazine’s Boom Brands in 2013, Drybar was built on a brilliantly simple concept: focus on one thing and be the absolute best at it—blowouts. The idea was a natural one for curly haired founder Alli Webb, a longtime professional stylist, who constantly found herself overpaying for blowouts at traditional salons.