For Immediate Release
For more information, contact:
Paige Coniglio, Marketing Director
Paige.Coniglio@cblproperties.com
Wilmington, NC - April 15, 2026 - The celebration continues at Mayfaire Town Center as Ben & Jerry’s officially opens its new scoop shop with a Grand Opening Celebration on April 22.
The new location offers a vibrant, welcoming space filled with the brand’s signature flavors and fun, designed to bring the Wilmington community together. Opening day festivities will include samples, giveaways, and family‑friendly fun, making it a can’t‑miss event for ice cream lovers of all ages.
As part of the Grand Opening celebration, one lucky guest will win free ice cream for a year, while the first 25 guests will receive exclusive Ben & Jerry’s swag bags. Additional surprises and giveaways will take place throughout the day.
The grand opening follows the shop’s participation in Free Cone Day on April 14, continuing a celebration of community and connection.
"We’re incredibly excited to bring Ben & Jerry’s to Mayfaire and become part of the Wilmington community," said Jade Hedgeman‑Chioke, Vice President of Sales & Marketing for the local Ben & Jerry’s franchise group. "From Free Cone Day to our Grand Opening celebration, this is all about creating moments of joy and giving our guests something special to look forward to. We’re especially excited to surprise one guest with free ice cream for a year and celebrate with giveaways throughout the day."
Event Details
- Grand Opening Celebration
- April 22, 2026
- 12:00 p.m. – 10:00 p.m.
- 951 International Drive in Mayfaire Town Center
- Ribbon cutting, samples, giveaways, and family‑friendly fun
About Mayfaire
Owned and managed by CBL Properties of Chattanooga, Tennessee, [NYSE:CBL], Mayfaire is a shopping, dining and entertainment experience comprised of Mayfaire Town Center and Mayfaire Community Center. The 610,000-square-foot Town Center is anchored by Belk and a 16-screen Regal Cinema, featuring an IMAX theater, as well as junior anchors, including Dave & Buster’s, The Fresh Market, World Market, Pottery Barn, ULTA and Michael’s. The center offers leading retail brands, such as Anthropologie, Free People, FP Movement, H&M, J.Crew Factory, Kendra Scott, LOFT, lululemon, Madewell, Warby Parker, White House | Black Market and Williams Sonoma and restaurants, including Brixx Wood Fired Pizza, First Watch and CAVA Restaurant.
For more information, please visit Mayfaire.com, find us on Facebook @Mayfaire, or Instagram @mayfairetowncenter